Behind the Scenes

Meet the team driving meaningful change.

Founders

Two Leaders, One Vision

Bahar Selman, PCC

Co-Founder | Executive Coach | Corporate Trainer

Bahar is an executive coach and corporate trainer with 15+ years of global experience in marketing and leadership development. She has led branding and transformation initiatives at Red Bull, Diageo, Danone, and Hayat Holding, helping organizations align strategy, leadership, and culture for measurable impact.

She has partnered with organizations including NEOM, Museum of the Future, GSK, Salesforce, NAOS, and the Islamic Development Bank, training over 10,000 professionals and delivering 1,500+ hours of executive coaching.

Bahar Selman — Co-Founder & Executive Coach, Spark & Shift
Ceyla Durgun — Co-Founder & Leadership Consultant, Spark & Shift

Ceyla Durgun

Co-Founder | Leadership Consultant | Professional Coach

Ceyla is a leadership consultant and professional coach with over 15 years of experience across corporate HR, academia, and consulting. She specializes in leadership development, team effectiveness, psychometrics, and organizational transformation.

She has worked with organizations across banking, FMCG, oil & gas, defense, pharma, automotive, and technology sectors throughout Türkiye, EMEA, and APAC.