Executive coaching and corporate training session — Spark & Shift, UAE

Spark the potentialin people and teams,Shift performancewhere it matters.

We help organisations create meaningful change that leaders stand behind, employees experience, and systems sustain through corporate training, coaching and employee experience consultancy.

Trusted by Industry Leaders Across the Globe

Arçelik — Spark & Shift clientBeko — Spark & Shift clientBioPharma — Spark & Shift clientEti — Spark & Shift clientHowden — Spark & Shift clientPirelli — Spark & Shift clientSalesforce — Spark & Shift clientTürk Telekom — Spark & Shift clientVodafone — Spark & Shift clientYapı Kredi — Spark & Shift client

Our Solutions

Targeted Learning Products

Insights

Employee & Customer Listening, Focus Groups, Leadership & Culture Diagnostics.

Experiences

Employee Experience (EX) Design, Customer Experience (CX) Design, Service Experience Design.

Academy

Learning and Development Programs, Workshops, Case Studies, and Facilitation.

Coaching

Leadership Coaching, Executive Coaching, Team Coaching, Internal Mentorship.

Signature Programs

Strengths-based leadership & culture journeys designed to turn insight into sustained performance.

Who We Are

Spark & Shift is a partner-led consulting and capability-building firm working at the intersection of people, performance, and culture.

  • Deep HR, marketing and organisational experience, having worked within complex multinational corporate environments.
  • Extensive coaching practice with leaders, teams, and professionals across sectors.
  • Strong marketing and brand capability, enabling us to translate insight into messages, behaviours, and experiences that resonate.
  • Hands-on experience delivering programmes across Türkiye, GCC, EMEA, and international markets.
Bahar Selman — Co-Founder & Executive Coach, Spark & Shift UAE
Bahar SelmanLinkedIn
Ceyla Durgun — Co-Founder & Leadership Consultant, Spark & Shift UAE
Ceyla DurgunLinkedIn

Our Accumulated Impact

Real results across the globe

Tens of Sectors
Industries Served
40+
Companies
Across EMEA & APAC
1,000+
Training Sessions
Conducted across 20 countries
500+
Hours
of Employee Listening